




Worldwide Coverage
Multi-market and multi-language analysis
- Understanding of regional differences in vehicle perception


Highly Customizable
Specific filters based on client needs
- Customizable attributes, markets, and source types
- Flexible reporting options


Correlation and Target Setting
Run descriptive statistics on selected datasets
- Study the relationship between test results, metadata and subjective scores
- Set up regression models to define target ranges for any vehicle functionality


Strategic Decision Support
Foundation for informed product development decisions
- Support for marketing strategy development
- Data-driven insights for business planning


Continuous Monitoring
Periodic monitoring capabilities
- Track sentiment evolution over time
- Real-time market perception updates
-
Real-time monitoring
of brand reputation
-
Significant reduction of
research times
-
Market positioning opportunities
through competitor benchmarking
-
Cost-effective alternative
to traditional market research methods
Ready to learn more about our product?

Jordi Sánchez
Product Owner DataLab - Digital SolutionseMotion: Sentiment Analysis Platform - FAQs
What is the purpose of eMotion?
eMotion is designed to provide valuable insights into public perception and expert opinions of vehicles through advanced sentiment analysis. Unlike traditional testing methods, eMotion analyzes online opinions to deliver a comprehensive view based on real-world market data and authentic user experiences.
What information does eMotion provide?
eMotion offers comprehensive analysis including detailed keyword evaluation, assessment across multiple categories (performance, design, technology, and more), competitive comparisons, market segmentation by country, language, and year, advanced sentiment analysis, and actionable conclusions highlighting both strengths and areas for improvement.
Who can benefit from using eMotion?
The product is valuable for automobile manufacturers, R&D teams, marketing departments, and any organization seeking to understand market perception of their vehicles or competitors' offerings. Its versatility extends beyond the automotive sector, with applications including analysis of customer feedback on facilities, user reviews of charging infrastructure, and other market perception studies across diverse industries.
How is data collected for analysis?
eMotion aggregates data from diverse online sources, including specialized digital publications, discussion forums, social media platforms, and video content. These sources can be customized and filtered according to each client's specific requirements and objectives.
Can eMotion be applied to sectors beyond automotive?
Yes, eMotion's sentiment analysis technology is highly versatile and can be applied to any type of textual data beyond vehicle-related content. It effectively analyzes customer feedback on facilities, user reviews of various products and services, and supports numerous other applications across different industries and use cases.